Overseas Companies are preferred by Indian Business School graduates far more than the Indian firms. This has been revealed by the latest Nielson Campus Track B-School Study for 2017-18. Just two Indian firms made to the top 10 firms preferred by them. The ranking has been overwhelmingly dominated by overseas companies.
The US consulting firm McKinsey & Co has emerged as the most preferred employer amongst the Indian Business School graduates. It was followed by Google, the Silicon Valley giant, as quoted by the QZ.
The below ranking of top employers for campus recruitment is based on the brand strength of the recruiter.
| Rank | Overseas Company | Brand Strength |
| 1 | McKinsey & Co | 195 |
| 2 | 189 | |
| 3 | HUL | 172 |
| 4 | Goldman Sachs | 172 |
| 5 | ITC | 154 |
| 6 | P & G | 146 |
| 7 | JP Morgan Chase | 143 |
| 8 | BCG | 136 |
| 9 | Reckkit Bencksier | 124 |
| 10 | Microsoft | 124 |
The FMCG – Fast Moving Consumer Goods industry is the top preferred employer amongst the Indian Business School graduates this year. The survey was based on participation of 1,100 graduates belonging to 36 Business schools in India.
Nielsen India Executive Director Sanjay Pal said that the FMCG industry is likely to grow at a high rate of more than double digits for a coming couple of years. This has manifested in the form of enhanced hiring by the sector amongst the leading business schools. It has also been witnessed in the form of enhanced interest amongst the students to pursue a career in this sector.
It is for the first time that after 2014 the FMCG – Fast Moving Consumer Goods industries have topped the ranking. E-commerce firms that were the most preferred employer for past 2 successive years in 2015 and 2016 have dipped in the rankings.
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